There is so many factors to consider when starting a mobile marketing plan that you might not know where to start. Here are some tips to help you on your way to mobile marketing success.
Have QR codes on your printed ads for the more tech-savvy consumers. This way, customers with smart phones can just scan the phone and get access to your website features. Include a QR code on all of your print materials. QR codes make it easier for interested customers to get information about your business.
Especially when it comes to your mobile website, you must remember that less is more. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing copy needs to be concise and clear.
Begin by developing an appropriate database. Don’t just add cell numbers to your marketing database via your mobile. It is advisable to attain permission from involved parties before you incorporate such tactics. This can be done either with a Web form or having the person text you with a given short code you gave them.
Do not forget to invest some cash into making sure that your site is mobile-ready. Creating a site that looks good and works well on mobile devices can be a challenge. If the job seems like beyond your scope, consider outsourcing it to professionals.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you can, hire a professional to test and improve your campaign.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. It’s imperative to distinguish yourself from your competition.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Long articles and pages that were written to add more keywords in are ineffective. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
If you design a standalone mobile platform, it needs a home base to be successful. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Your entire business model shouldn’t be based on mobile marketing.
Be sensitive to customers sleeping hours when sending out text notifications. These customers are more likely to be upset with you, than excited about the promotion.
There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. You can market a special app for your business to boost mobile marketing efforts. There is a wide variety of features that might suit your purposes.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Although there is variation in approach, the fundamentals of mobile marketing remain the same. Specifically, the differences arise in how the technical aspects are executed. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.
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